A hybrid wellness and nightlife experience designed for modern social culture. Six events. Multiple markets. Zero proof.
Become a PartnerWellness Gone Wild was created for a generation that still wants to go out, move their bodies, and feel alive -- but no longer wants alcohol to be the center of the experience.
Daytime wellness events build community but often end before the social energy peaks. Traditional nightlife still revolves around drinking, even as more people identify as sober curious or alcohol aware.
By blending Coffee Club's high energy daytime community with ERA Club's zero proof nightlife environment, Wellness Gone Wild creates a new social format where movement, music, and connection carry the night.
Not niche anymore. It is the defining consumer shift of this decade.
Boutique fitness is the new primary social hub for the 23 to 38 demo.
Experiential marketing that drives genuine interaction outperforms passive digital spend.
A wellness-first generation has arrived with serious purchasing power.
High-energy fitness activations and group workouts -- every format, every event.
DJ-powered atmosphere. Full nightlife energy, zero hangover.
ERA Club's signature bar featuring functional and alt beverages.
Real connection for sober curious, wellness-forward people.
A modern, sober curious, wellness-driven audience that values energy, culture, and connection. Real purchasing power. Spending in alignment with their identity.
April through September 2026
We are seeking aligned partners for the six-event series.
Packages cover the Wellness Gone Wild six-event series. Interested in becoming an ERA Club exclusive partner across everything we do? That is a separate conversation. Reach out directly
Over 5,000 attendees engaged across curated wellness gatherings, alcohol free nightlife experiences, festival activations, and official industry partnerships.
ERA Club served as the exclusive zero proof bar partner at one of South Florida's largest wellness festivals -- nearly 10,000 attendees.
Exclusive Zero Proof Bar PartnerNot included in combined reach figures
ERA Club selected as the official after party host for the alt-beverage industry's leading trade event at The Peach WPB.
Official After Party HostNot included in combined reach figures
If your brand believes in energy without alcohol and connection without compromise, this is your seat at the table.
Get in Touch Today